Page 35 - Monaco Economy 122

The new well-being professions by Milena Radoman

New professions dedicated to well-being at work have emerged, including business coaching, which
seems to have a bright future ahead of it...

Chief Happiness Officer, Wellness Director, being of employees. He or she is the overseer “Gone are the days of the horsewhip”
Well-being Manager: these new well-being and promoter of happiness within a company, A few well-being coaches have, nevertheless,
professions which are spreading in Europe supposed to set up a benevolent work culture. invested in the Monégasque market, starting
were born from the managerial practices of The job ultimately includes some human with CATS. As well as its business centre and
Silicon Valley start-ups, initiated in the 2000s. resources and in-house communication, as translation activities, the company now offers
The stated objective is to bring well-being and well as events such as team building and role- many Harmoniesens-branded services, including
even downright happiness to employees, whilst play: it is really a question of initiating unifying management through trust training, in particular
boosting their commitment and productivity. activities. Using questionnaires, surveys and to understand burn-out, prevent psychosocial
In Monaco, companies do not seem to have internal communication, the Chief Happiness risks linked to the absence of physical activity
taken the plunge, with Human Resources Officer uses strategic tools to identify employee and office ergonomics, as well as managing
Directors acting as Well-being Managers, in expectations and then proposes appropriate team stress. “We have to re-learn how to manage,
large companies at least; but the trend could solutions. Another duty of the Happiness Officer, or we won’t make it. Gone are the days of the
also catch on in the Principality, so get on the Wellness Director or Well-being Manager is horsewhip and paternalistic management!” says
bandwagon! Very fashionable in Paris, the Chief arranging relaxation areas, organising massage CATS founder, Odile Quéré, who also provides
Happiness Officer is responsible for setting or sports sessions, as well as deliveries of turnkey wellness workshops (sleep rehabilitation,
working conditions that promote the well- baskets of organic vegetables and suchlike. benefits of essential oils and so on), wellness
activities (yoga, Pilates, qi gong, hypnosis, plantar
or palm reflexology), space re-arrangement
and team building. “When we allow employees
to seek their potential within themselves and
when we facilitate their anchoring, we see less
absenteeism and much more enthusiasm and
joy at work,” continues Odile Quéré, who applies
this philosophy by offering her staff regular
20-minute chair-seated massages. “We offer
formulae tailored to the needs of companies,
including nutrition workshops. What we eat
is fundamental for equilibrium and healthy
living.” CATS started with large accounts such
as the Société des Bains de Mer, the Cardio-
Thoracic Centre and Single Buoy Moorings.
“Since Covid, we have had a strong demand
related to team cohesion. Companies need to
reunite their staff because teams have been
broken up by teleworking.” Other companies,
such as Monaco Coaching Concept, have also
targeted the business market and offer dynamic
posture workshops, studies of ergonomic
equipment for better posture at the workstation
and management of stress and anxiety. This
is a fashionable theme since it was again the
subject of a recent webinar organised by Grant
Thornton Monaco: the company, specialising
in accounting, auditing and consulting, called
on a professional coach to remind them of the
importance of “reclaiming the basics of time
management to gain energy, understand our
personality, develop our efficiency and create
a sustainable system of internal well-being.”

35